Public relations + media partnerships

Curated media relationships for a direct-to-consumer client resulting in a 475.86% increase in media mentions and a 137.62% increase in Advertising Value Equivalency (AVE) over a year. Assisted in reporting monthly and yearly on Impact and Innovation clients’ social media analytics, media mentions and newsletter analytics that combined reached 100K+ users and 3M+ readers.

Featured in:

• Rolling Stone

• The Trend Spotter

• New York Times Wirecutter

• And More

Brand partnerships

Was selected to work alongside CEO, Rachael Bozsik, of The Brand Girls in preparation for the Holiday Giveback. Responsible for curating all philanthropic partnerships and media relationships for Murphy Harpst Children’s Center gifting.

Tasks and accomplishments include but are not limited to:

• Designing a 6-page media kit in Adobe InDesign.

• Strategizing outreach to 900+ brand partners for product donations including Barbie, FujiFilm, Herschel, DIFF Eyewear, Mario Badescu.

• Acquiring product donations totaling a retail value of $100K+.

• Pitching 30+ local and national media outlets including Teen Vogue, FOX, Marie Claire, etc.

• Creating and designing 30+ custom social graphics for publicity efforts.

Brand partnership guide