Visualized and constructed on-brand social graphics and promotional material for SecondMuse, Headstream Innovation, 39DollarGlasses, Women Entrepreneurs Incorporated, Arcadia Publishing, and RB INC.
This process included developing content calendars, designing graphics, creating video & animated content and forming copy to promote brands through social media and various other marketing materials. Social media analytics showed around 30% increases in Engagement, Impressions and Button Clicks over months.
Website rebrand - chiworks
A collaboration with ChiWorks’ CEO to manage and strategize the entire re-branding process of product packing and website redesign. Tasks included communicating brand esthetic, designing website header images and supporting in the launch of the new site. Was additionally responsible for wire-framing the entire site and developing copy for 20+ product pages.
social media graphics + marketing materials
Managed social media and created social content for Women Entrepreneurs Incorporated in Charleston, SC. Developed targeted content strategies to increase followers, engagement, click throughs and ticket sale conversion on Instagram and Facebook.
Designed Instagram and Facebook content to promote membership packages, events, and sponsors to increase engagement and event attendance. Social graphics required to be on brand and aid in communicating the company’s mission.
Buy sheet designed in Adobe InDesign for Wildsam Books and Arcadia Publishing sales representatives in the field. Each buy sheet was used by 30+ field sales representatives in stores across the nation totaling more than 4,500 retailers.
Promotional material created in the Adobe Creative Suite for Wildsam Books and Arcadia Publishing field representatives to increase book sales in independant selling stores.
Independent skill explorations created in the summer of 2018 when taking graphic design courses through the College of Charleston.
